THE RITUAL
Why Deep Cleaning Matters
Leather is skin. Over time, pores get clogged with dirt, old polish, and city dust. A quick shine isn't enough. Once a season (or every 2-3 months), your shoes need a 'reset' to breathe again. This guide covers the essential 3-step process used by professional cobblers.
MASTER THE PROCESS
Professional results require patience and the right technique.
The Cleanse
Tools: Horsehair brush, Cleaner. Remove laces. Brush off surface dust vigorously. Apply cleaner with a damp cloth to strip away old wax and deep-seated dirt. Let dry for 10 mins.
The Nourishment
Tools: Conditioner, Soft Cloth. Leather needs hydration to stay flexible. Massage a pea-sized amount of conditioner in circular motions. Focus on the vamp (crease area). Wait 20 mins.
The Shine
Tools: Wax Polish, Polishing Brush. Apply a thin layer of wax to seal the pores. Buff rapidly with a brush to create friction and heat—this brings out the high-gloss shine.
EXPERT ADVICE
AVOID COMMON MISTAKES
Don't Over-Condition: Too much cream makes leather soggy and dull. Less is more.
Don't Use Heat: Never dry wet shoes near a radiator. It will crack the leather instantly.
Do Rotate: Never wear the same pair two days in a row. Let them rest with shoe trees inserted.